Seats that renew whether they deliver or not.
61% of surveyed IT leaders were forced to cut projects due to unplanned SaaS cost increases (218 IT leaders). Zylo, 2026 ↗
Introducing Herd OWN
For CFOs and finance leaders
For CROs and RevOps leaders
Buy it. Build it.
Or OWN it.Don’t just renew.
OWN.One platform
every team
can OWN.
The third option for technology ownership in the AI era.
A platform to build on.
A team to make it yours.
The third option for technology ownership in the AI era.
Start with a platform, not a blank page.
Break down the silos.
Lead the project everyone sees.
Herd is a blank canvas with built-out ideas: Work, Data, CMS and IDP, plus custom AI-native development from our reusable component factory, and the team to bring it to life. You lead the project; we build it with you.
One retainer covers the Herd platform (Work, Data, CMS and IDP) and the team that builds on it. Bring a renewal you’d rather not sign again; we’ll agree scope before any commitment.
Work, Data, CMS and IDP, plus custom AI-native development using Herd's reusable component factory. Bring the platform and a hands-on team together around the outcomes your business needs. Learn more ↗
Start with your first workflow.
The project you’ll leadFOR REVOPS
SalesMarketingServiceOps
One Herd platformShared signals, work and data for every team
- 01Pick one cross-team workflow, such as lead-to-cash
- 02Herd builds it on shared, reusable components
- 03Every team works from the same signals
The renewal questionFOR FINANCE
61%of surveyed IT leaders were forced to cut projects due to unplanned SaaS cost increases.
Survey of 218 IT leaders; prior 12 months. Source: Zylo 2026 SaaS Management Index ↗
- Seat-based SaaS
- Herd OWN
- Paid per seat, used or not
- One retainer for platform and team
- Another single-purpose tool
- Reusable components across four products
- Renews on autopilot
- Scope agreed before any commitment
The Herd foundationBUILT TO BUILD ON
01 / EXECUTIONWorkFrom signals to action
02 / INTELLIGENCEDataContext for decisions
03 / CONTENTCMSYour digital presence
04 / ACCESSIDPIdentity across apps
Custom AI-native development.Our reusable component factory. Your business-specific workflows, applications and integrations.
Start with what fits. Agree the scope together.
In-house AI pilots that rebuild the same things and stall.
95% of organizations saw no measurable return from generative AI. MIT Project NANDA ↗
Herd OWN: the platform, AI‑native development and the team.
One retainer tied to an outcome you choose. Start with your first workflow.
For finance leaders
Make room for the projects that matter.
Compare continued SaaS renewals, a custom build and Herd OWN. One retainer covers the platform and the team, with scope, rights and ongoing costs agreed up front.
Get Herd- 01Put the next project back on the table.
A retainer covers the platform and the team doing the work.
- 02Reuse before you buy again.
Shared components reduce the need for another single-purpose subscription.
- 03Start with one renewal.
Bring a contract you'd rather not sign again. We'll agree scope before any commitment.
For revenue operations
Make positive waves across the company.
You already talk to every team. Herd gives you the platform and the build team to turn those conversations into one connected system.
Get Herd- 01Break down the silos.
Sales, marketing and service work from shared signals and data.
- 02Lead a visible win.
Start with one cross-team workflow and show it working.
- 03Build on what works.
Reusable components carry into the next workflow.
Four products. A shared foundation.
Custom-built around your business.
One accountable partner.
More than a single application
Use what's already built.
Build what makes you different.
Start with the parts of Herd that fit your needs. Then work with our team on the workflows, applications and integrations that make the solution yours.
01 / WORK
Move the work forward.
Connect everyday work and business context, with suggested actions and people in control.
See Work in action02 / DATA
Know who. Know why.
Research companies, contacts and markets. Bring relevant intelligence into account planning and decisions.
Learn more03 / CMS
OWN your digital presence.
Manage your website, content and campaign pages, with publishing, forms and site analytics.
Learn more04 / IDP
Connect identity and access.
Manage sign-in and application access across Herd and connected applications that support SSO.
Learn moreCustom AI-native development
Not another
blank-page build.
Our reusable component factory gives us a foundation to build from. We reuse common capabilities and develop the business-specific rules, experiences and integrations around them.
Learn moreREUSE
Start with the common parts.
Documents, charts, workflow, meetings, graphs, contacts and accounts.
BUILD
Make the difference yours.
Custom AI-native applications, workflows and integrations shaped around your business.
VALIDATE
Prove the fit together.
Agree scope, connect your systems and test the solution. Reuse is a starting point, not a substitute for implementation.
Product selection, custom development, licensing and ongoing support are defined in the agreed engagement. You do not need to adopt every product to start.
Buy, build or OWN
You don't need another tool.
You need the work to work.
Buying software and making it useful are two different jobs. What if one partner took responsibility for both?
Buy the software.
Then bring the people, connect the tools and make adoption happen.
Build it yourself.
Then OWN the roadmap, the maintenance and every handoff in between.
OWN it with Herd OWN.
Get the platform, reusable components and a hands-on team working together, with one agreed scope and one accountable partner.
Learn moreHerd platformCustom development & services
Herd: Work / product walkthrough
See the work.
Not the slides.
One part of the platform, in action. This Work walkthrough shows business context becoming suggested work, with people in control. Actual product, captured on demo data.
See Herd in action ↗The video couldn't load. You can still watch the walkthrough on Getherd.ai.
CONTEXT IN
Email. Meetings. Documents.
WHAT MATTERS
Connected business context.
WORK OUT
Suggested actions. Clear next steps.
Start smaller. Prove something real.
Bring one workflow.
Let's make it work.
No need to map your entire business before we talk. Bring one recurring handoff, one fragmented process or one thing your team keeps doing manually.
YOUR FIRST STEPYour first workflow
One real process.
A practical place to start.
- 01Choose the workflow.
Tell us where coordination or follow-through breaks down.
- 02Define what better looks like.
Agree on the scope and what would count as useful progress.
- 03Explore your first workflow.
Test a suitable process before discussing a broader engagement.
We'll confirm fit, scope and availability with you. Continues directly to the Herd inquiry form.
getherd.ai/#meet-form
A few things worth knowing
Clarity before
commitment.
Is this software or consulting?
Both, with custom development when your scope calls for it. Herd brings Work, Data, CMS and IDP together with a hands-on team. Product selection, implementation, custom development and ongoing support are agreed for your engagement, not an unlimited promise. Learn more ↗
Can you build something specific to our business?
Yes. We build custom AI-native applications, workflows and integrations using Herd's reusable component factory. Common capabilities provide the foundation; your rules and experience shape the custom work. Scope, validation, licensing and support are agreed together. Learn more ↗
Do we have to replace all our tools?
Start with one workflow and decide what needs to connect, change or consolidate. Herd's walkthrough shows connections with existing tools; the right migration scope depends on your systems and requirements. See the product walkthrough ↗
What does Herd OWN actually mean?
Herd OWN is Herd's software-plus-services model, focused on an agreed scope and accountable delivery. It does not mean an unconditional financial guarantee or immediate unrestricted ownership of all software. Licensing and continuity rights depend on your agreement. Learn more ↗
What Herd replaces
One platform.
A shorter stack.
The products a customer typically retires when they adopt Herd, mapped to the Herd capability that takes over. Start with one; consolidate at your pace.
Struck through = tools you can retire on Herd
Sales & CRM
Herd: Work · CRM, Signals, SDR
- Salesforce Sales Cloud
- HubSpot Sales Hub
- Outreach · Salesloft
- ZoomInfo · Gong
Marketing & Growth
Herd: Work · Campaigns, Segments, Landing
- HubSpot Marketing Hub
- Marketo
- Hootsuite · Sprout Social
- Calendly · Chili Piper
Service & Support
Herd: Work · Cases, Knowledge, IVR
- Zendesk · Freshdesk
- Salesforce Service Cloud
- ServiceNow CSM
- Twilio Flex · RingCentral
Ops & Delivery
Herd: Work · Projects, Workflow, Time
- Asana · Monday · ClickUp
- Smartsheet
- Zapier · Power Automate
- Deputy · Toggl
Collaboration & Docs
Herd: Work · Docs, Chat, Meetings
- Slack · Teams chat
- Notion · Confluence
- SharePoint
- Otter · Fireflies
Data, BI & Signals
Herd Data · Enrichment, Signals, Facts
- People Data Labs · Clearbit
- AlphaSense
- Tableau · Power BI
- Looker
HR, Hiring & Learning
Herd: Work · ATS, LMS, Time
- Greenhouse · Lever · Ashby
- Docebo · TalentLMS
- DocuSign · Adobe Sign
- ADP time & attendance
Identity & Security
Herd IDP · SSO, RBAC, MCP gateway
- Okta · Auth0
- JumpCloud · OneLogin
- Ping
- Vanta · Drata evidence