Work, Reimagined with AI.

About · The builders of the OaaS

Somebody had to
build the way out.

For twenty-five years we sold the old world, implemented it, and renewed it. We know exactly how the SaaS attackers got in — we held the door.

Herd AI is four operators from Fortune 500 transformation who decided the next platform shouldn’t charge by the seat, shouldn’t need a consulting army to adopt, and shouldn’t leave when the deck is done. So we built it. Welcome to the OaaS.

Meet the builders Read the story
A swarm of software boxes presses against a blue dome; inside the dome sits a calm oasis with a pool and palms $/SEAT RENEW SOW v12.4 ADMIN

Out there: 275 apps and a renewal every business day. In here: one platform, one team, one outcome.

SaaS applications the average company now runs
275
SaaS spend per employee per year, up 21.9% in a year
$4,830
Renewals a year — one every business day
247
Digital transformations that fall short of their objectives
70%

Sources: Zylo, 2025 SaaS Management Index (275 apps, $4,830 per employee, 247 renewals); Boston Consulting Group, “Flipping the Odds of Digital Transformation Success,” 2020.

A field guide to the SaaS attackers

They don’t look like attackers. They look like line items.

Nobody decided to run the business on 275 applications. It happened one reasonable purchase at a time. Here is what moved in while everyone was busy working.

  • No. 1

    The Seat Tax

    Charges per human. Punishes you for growing. Rewards you for not adopting. Roughly half the seats it sells are never used, and it invoices for them anyway.

  • No. 2

    The Renewal Ambush

    Arrives one per business day, usually with a price increase and a 90-day notice clause you missed. The usage didn’t go up. The invoice did.

  • No. 3

    The Integration Swamp

    Every new app needs three more to talk to the others. The “admin team” is now a department, and the data lives in eleven places that each think they are the truth.

  • No. 4

    The Deck That Left

    Diagnoses brilliantly. Bills by the hour. Leaves before anything ships. Seven in ten transformations fall short of their objectives, and the deck is still in a shared drive somewhere.

Our story

We were on the other side of the table.

Between us we have run $400M+ P&Ls, led Fortune 500 transformations, implemented the big clouds, and sold a lot of seats. We watched good companies buy more software to fix the software they already had, and hire consultants to make sense of both.

At some point the honest answer stopped being “another platform.” It was a different deal: one team that brings the software and stays accountable for the outcome, with no per-seat charge standing between a company and its own adoption.

That deal needed a platform built for it, so we built one. We named the company after the animal that doesn’t stampede and doesn’t get picked off alone. Then we named the offer after the place you walk toward when you’ve had enough of the desert.

  1. 1

    We stopped selling seats.

    Herd is one retainer that includes the software, the migration, and the people. Add everyone. Adoption is our problem to solve, not a line on your invoice.

  2. 2

    We put the consultants inside the retainer.

    Strategy, change management, and AI-agent buildout are part of the deal, delivered by senior operators who stay. One contract, one accountable team, live in 30 days, then weekly enhancements.

  3. 3

    We rebuilt the platform from the ground up.

    When the first codebase couldn’t keep pace with how AI builds software, we threw it out and started over, AI-native. When we decided encryption and tenancy had to come first rather than be bolted on, we did it again. Builders do that.

  4. 4

    We made “Own” mean something.

    After twelve months, clients receive a perpetual license to use the applicable platform code inside their business. The retainer funds the people who keep extending it, so every renewal has to be earned — not enforced.

What we believe

Four things we won’t negotiate.

Every decision about the product, the pricing, and the people runs through these.

  • 01

    Outcomes, not seats.

    We get paid for the result, so we are motivated by adoption instead of taxing it. If more people use it, good. That was the point.

  • 02

    One team, accountable.

    No vendor-versus-integrator-versus-admin blame triangle. The people who built it run it with you, and a founder answers the phone.

  • 03

    Your data stays yours.

    Model-agnostic by design — Claude, OpenAI, Gemini, Perplexity — with REST, GraphQL, and MCP in the open. SOC 2 Type II, continuously monitored. Switch models without moving your business.

  • 04

    Weekly beats quarterly.

    Live in 30 days, then enhancements every week. A platform you can shape is worth more than a roadmap you can only wait for.

The builders

Builders and visionaries. Mostly builders.

Four founders, more than a century of combined enterprise work, and no SDR layer between you and them. These are the people who reply to your message and show up on your calls.

  • Matt Francis

    Matt Francis

    CEO & Co-Founder

    Twenty-five years driving growth and transformation at global scale, including P&L ownership of $400M+ businesses and more than $2 billion in value sold and delivered. Architects the offers, then goes and builds them.

    AI innovationP&L leadershipGo-to-market
  • Lauresa Escribano

    Lauresa Escribano

    Chief Operating Officer

    Twenty-five years of large-scale innovation and operational modernization across Fortune 500 organizations, helping shape more than $2 billion in transformation initiatives. Runs the operation and the outcomes we commit to.

    Enterprise transformationIntelligent operationsStrategy
  • Carl Horton

    Carl Horton

    Executive Vice President

    Twenty-five years leading business transformation, customer-experience modernization, and Salesforce cloud implementations for Fortune 500 organizations. Knows exactly what the old world costs because he built a lot of it.

    Solution developmentCX modernizationAI automation
  • Keith Felker

    Keith Felker

    Chief Revenue Officer

    Seventeen-plus years selling and solutioning at startups and Fortune 200 companies, building enterprise deals and sales organizations from the ground up. Spent his career inside SaaS. Now sells the way out of it.

    Enterprise salesSolution architectureStartup to scale

Want the long versions? Meet the full team →

Where we are

Early, built, and honest about both.

We are an Atlanta company with a working platform, live pilots, and a security posture most startups put off. We would rather tell you where we are than where a deck says we will be.

Visit the compliance center
live pilots in real businesses
3
active users on the platform
200+
from kickoff to live, then weekly enhancements
30 days
certified and continuously monitored
SOC 2 Type II
Herd Social Impact badge: Built on Reuse Awarded to organizations that run on reusable Herd AI components inside the OaaS instead of rebuilding software from scratch. SOCIAL IMPACT HERD AI · IN THE OaaS Built on Reuse CERTIFIED · 2026

Social Impact · Reuse is the new renewable

Use AI to build what’s different. Reuse what isn’t.

AI should help us create what is new, not regenerate the same foundations for every customer. Our reuse-first approach puts defined component contracts ahead of duplicate code, so the next project starts with existing capabilities, not a blank prompt.

See our Social Impact

Welcome to the OaaS

The attackers have a renewal date. So does your way out.

Tell us the outcome you’re after. One of the four of us replies within one business day, and if it fits, we start with a free proof-of-concept in your business.

Come in out of the heat See the platform