Team · The builders of the OaaS

The team is in the retainer.

No SDR layer, no junior bench, no handover to a help desk. The four people who built Herd are the people who answer your message and show up on your calls.

Between us we have run $400M+ P&Ls, led Fortune 500 transformations, implemented the big clouds and sold a lot of seats. We built Herd because the honest answer stopped being “another platform”.

Talk to a founder Read our story

4
founders on every account: 100+
years of combined enterprise work: $400M+
P&Ls run before we built this: $2B+
in value sold and delivered

Leadership

Builders and visionaries. Mostly builders.

We spent twenty-five years on the other side of the table — selling, implementing and renewing the old world. That is exactly why we know what it costs.

CEO & Co-Founder

Matt Francis

Executive and AI innovation leader with over 25 years’ experience driving profitable growth and transformation at global scale. Matt has sold and delivered more than $2 billion in value, with P&L ownership of $400M+ businesses, strategic initiatives and technology integration across multiple markets.

He builds high-performing teams and leads complex, multi-million-dollar initiatives: assessing market opportunities, architecting differentiating offers, and implementing performance-driven operating models. At Herd he architects the offers — then goes and builds them.

AI innovationP&L leadershipGlobal transformationGo-to-market

More about Matt →

Chief Operating Officer

Lauresa Escribano

AI and enterprise transformation executive with over 25 years of experience driving large-scale innovation, operational modernization and business transformation across Fortune 500 organizations. Lauresa has helped shape more than $2 billion in transformational growth initiatives, leading some of the most complex enterprise challenges involving AI, customer transformation and intelligent operations.

With deep roots in strategic consulting and enterprise technology leadership, she is known for reimagining how organizations use technology to operate, scale and serve customers. At Herd she runs the operation — and the outcomes we commit to.

Enterprise transformationIntelligent operationsOperational modernizationStrategy

Executive Vice President

Carl Horton

Executive consultant with over 25 years leading business transformation, customer-experience modernization and enterprise technology programs that realize business value. Carl’s work spans pre-sales engagement, solution development, Salesforce cloud implementations, AI-powered automation, digital strategy and loyalty programs for Fortune 500 organizations.

He has architected and delivered large-scale digital transformations with measurable outcomes, bridging technical capability and business objectives. He knows exactly what the old world costs, because he built a lot of it.

Solution developmentCX modernizationAI automationSalesforce

Chief Revenue Officer

Keith Felker

Top-performing SaaS professional with 17+ years selling and solutioning at startups and Fortune 200 companies. Keith brings a blend of entrepreneurial agility and enterprise sophistication to Herd’s go-to-market.

His track record includes driving revenue growth at multiple SaaS companies, architecting complex enterprise deals and building sales organizations from the ground up — which is why he is the one who will tell you when Herd is not the right fit.

Enterprise salesSolution architectureSaaS growthStartup to scale

Who you actually work with

One team. One contract. A founder on the call.

The retainer pays for people, not seats. Every engagement gets a founder as executive sponsor, an operator who owns the outcome charter, and the engineers who ship enhancements every week. The depth scales with the tier — 40, 60 or 120+ hours a month.

See what each tier includes →

Week 0

We show up in person

Discovery with the people who do the work, process mapping, and a baseline on the P&L line we agree to move. Relationships before requirements.

Days 1–30

We build with you, not for you

Workflows drawn in Herd: Work with your team in the room, connected to the tools you already use. Live in thirty days.

Every week

We ship what you asked for

Feedback from the floor becomes the enhancement list, and the enhancement list ships weekly. A platform you can shape is worth more than a roadmap you wait for.

Day 90 and every quarter

We report the number

Baseline versus actual on the charter line, adoption by team, and what we learned — in writing, with your owner.

Where we have done this before

Industries we have worked in, from the inside.

Twenty-five years of transformation work across Fortune 500 enterprises and growth-stage companies. The patterns repeat; the P&L lines differ.

Healthcare & life sciences

Care delivery, clinical operations and research processes for health systems and pharmaceutical companies.

Financial services

Trading platforms, risk management and customer experience for banks and investment firms.

Technology & software

SaaS platforms, development workflows and go-to-market for technology companies from startup to global scale.

Energy & utilities

Grid operations, customer service platforms and predictive maintenance for major energy providers.

Retail & e-commerce

Omnichannel experience, supply chain efficiency and loyalty programs for Fortune 500 retailers.

Manufacturing & industrial

Production operations, supply chains and intelligent workflows for global manufacturers.

Work with us — or join us

People first. Clients at the center. AI doing the rest.

If you want a team that stays accountable for the outcome, book a call. If you are an operator or engineer who wants to build that team, we would like to meet you too.

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