01
Buy
The bill goes up every year.
- Per-seat prices that climb at renewal
- Licenses nobody uses
- You bend to fit the product
NEWHerd OWN · the third option for technology ownership
Don't buy.
Build.
OWN it.
Reduce your spend. Get live now. We do it all for you.
Herd replaces the software you rent with a platform that's already built, and we set it up, run it and improve it every week. You focus on your business.
Live in daysWe do it allNo per-seat licensesSOC 2 Type II
Today
Dozens of subscriptions.
A bill that rises every year.
A bill that rises every year.
→
With Herd OWN
One platform.
Live in days. We run it.
Live in days. We run it.
Execution context
Every team, task and decision connected across the company. Now you know where you're going.
$55.7Maverage annual software spend●
54%of paid licenses actually used●
14.3%Software price inflation, Sept 2026●
61%of IT leaders cut projects after surprise software cost increases●
45%average budget overrun on large IT projects●
60%of software lifetime cost is maintenance●
Three ways to get software
Two of them cost too much.
Buying keeps getting more expensive. Building takes too long. Herd OWN gets you live now, for less, and we do the work.
02
Build
Months of waiting, then upkeep forever.
- Nothing to use for months
- Over budget is normal
- Maintenance never stops
03
OWN
Less spend. Live now. We do it all.
- Live in days
- We set it up, run it and improve it
- One price. No per-seat licenses.
What it costs today
You're paying more than you think.
Software bills keep rising, and building it yourself costs more after launch than before it.
61%
of IT leaders cut projects after surprise software cost increases
Renewals crowd out the work that matters.
And if you build it yourself:
Reduce your spend
See what you could save.
Move the sliders to compare three years of buying, building and Herd OWN. It's a model, not a quote.
The subscriptions you'd consider replacing
Vertice measured 14.3% in September 2026
McKinsey–Oxford average for large IT projects
Model assumptions. Buy: current spend, compounding at the price increase. Build: planned build equal to one year of the spend in scope, plus the overrun; the current software bill keeps running through a 12-month build; maintenance at 20% of the build each year after launch. Herd OWN: modeled at about 50% of the comparable stack as one flat price, with one month of overlap. All figures are illustrative and exclude your internal staff time.
Modeled 3-year difference vs. buying
$0
MonthsBuy: value after implementation
Month 12+Build: value after launch
DaysHerd OWN: live on a real process
Continuous improvement
One customer asks.
One customer asks.
Every customer gets it.
When we improve Herd for one customer, every customer gets the upgrade. You get theirs, too, at no extra cost.
1
You ask for something
A new chart, a smarter meeting brief, another approval step in a workflow.
2
We add it to the platform
Built once, for everyone. Nothing for you to build or maintain.
3
Every customer gets it
Improvements ship every week. Your data stays yours.
Herd FlowHerd DocsHerd ChartsHerd GraphContacts & AccountsHerd Meet
Get live now
We do it all. You focus on your business.
The platform is already built, so you're live in days, not months. We handle everything after that.
WE SET IT UP
Live in days
We connect your Google or Microsoft account and get your team working in it.
WE RUN IT
Nothing to maintain
Hosting, security, updates and support are on us.
WE IMPROVE IT
Better every week
New features ship every week, from requests across all our customers.
Cut what you rent. Keep what works. Get back to your business.
Let's go →Let's go
Tell us what's costing you.
A founder replies within one business day. If it fits, we start with a free proof-of-concept.
Herd OWN
Don't buy. Build.
Don't buy. Build.
OWN it.
Reduce your spend. Get live now. We do it all for you.
Prices are shown monthly, before tax; final scope is agreed in your agreement. Cost figures are third-party benchmarks; follow each source link for scope and method. Herd OWN's roughly 50% comparable-stack figure is modeled. Shared improvements apply to the Herd platform; customer data and configuration are not shared.