Software included. Consulting built in. One retainer for the outcome — not the seats.
For thirty years you could Buy software that never delivered the outcome, or Build it and never ship. Herd is the third option: senior operators and one AI-native work platform, under one contract, and you Own the outcome.
Siloed tools make it impossible to reimagine work, or to put AI to real use. Licenses go unused, spend is wasted, and leaders can’t see across the business.
106
SaaS apps run by the average company
49%
of those licenses go unused
~1,200
app switches per employee, every day
9%
of work time lost to toggling — about 5 weeks a year
~25%
of the workweek spent searching for information
$18M
wasted per year on unused software, per large enterprise
Sources: Harvard Business Review; BetterCloud, 2024 State of SaaSOps; Atlassian, State of Teams.
The old choice
Buy locks you in. Build wears you out.
Seat-based SaaS that never delivers the outcome, or custom code that overruns and never ships. Four numbers your board is already reading.
Buy
Seat-based SaaS with AI bolted on top.
78%
of IT leaders saw AI charges they never budgeted. Consumption pricing has no ceiling.
Zylo 2026 SaaS Management Index
95%
of enterprise GenAI pilots deliver no P&L impact. More SaaS didn’t fix it.
MIT Project NANDA, 2026
Build
Custom code and a consultant exit.
79%
of enterprises overran their AI budget last year. Consultants leave; the code doesn’t finish itself.
DoiT / Sapio Research, 2026
66%
of large IT projects overrun or fail outright. Building from scratch is a coin flip.
Standish CHAOS, 2023
What’s in the OaaS
Consulting and technology, together, at a fraction of the cost of the stack you run today.
We built Herd: Work because the answer to SaaS sprawl isn’t another SaaS app. It’s one workspace, your models, your tools, your data — turning the noise across your business into ranked actions.
01
Consulting
Senior operators, not junior admins. Your team is built in from day one: workflow mapping, migration, change management, and weekly enhancements — 40 to 120+ hours a month depending on the package.
02
Technology
One AI-native platform. CRM, projects, docs, chat, meetings, cases, workflows, and agents in a single system of record — so 30+ apps can be retired instead of integrated.
03
Economics
A fraction of the cost. Migration included. One SOW at roughly half of a comparable stack, with implementation work that may qualify for capitalization under ASC 350-40 — confirm treatment with your auditor.
How the platform works
Signals in. Actions out.
In a typical week inside Herd: Work, 423 signals become 84 scored actions, delivered to the right people in one workspace.
STEP 1
Signals
Email, calendar, calls, messages, CRM, projects, tickets — automatically.
STEP 2
Intelligence
AI reasons across your unified business context to rank what matters.
STEP 3
Action
Scored tasks, workflows, and updates land with the right people.
How we start
Thirty days to water.
Start with a free proof-of-concept in your business. If it works, roll up to a monthly retainer. No commitment until there’s proof.
DAY 0
Free proof-of-concept
A limited pilot with real hands-on use of the platform. Zero commitment.
WEEKS 1–3
We onboard your SMEs
We map your workflows and walk your subject-matter experts through the platform. Setup and migration included.
DAY 30
Off you go
A unified, AI-driven workspace at your fingertips — with weekly enhancements from there.
What your team gets in 30 days
Faster ramp
New hires productive in weeks, not quarters — one workspace instead of 30 tools.
Cleaner tech stack
Retire duplicate SaaS. One system of record for people, accounts, and projects.
Fewer clicks
Front-line teams get ranked actions, not more dashboards to navigate.
Predictable spend
One retainer. Consumption monitored and optimized. No blank check.
Pricing · the Own model
One retainer. No seats. No adoption tax.
Platform plus services under one SOW. Every tier includes the software; what changes is the depth of the team and the outcomes we commit to together.
Free proof-of-concept
$0
Limited pilot, real use
Prove value in your business before you commit, then step up to a monthly retainer.
CFO takeaway: Buy is OpEx and a year-one EBITDA hit. Build is OpEx plus overrun risk. Own is one SOW at roughly 50% of your current stack, with implementation work eligible for capitalization under ASC 350-40 (per ASU 2025-06). Confirm treatment with your auditor.
Your tenant, your region. Herd orchestrates — data stays under your controls.
Who trains on it?
No one. Prompts and outputs are not used to train foundation models.
Can we prove it in an audit?
SOC 2 posture, evidence artifacts, audit logs, and a DPA aligned to your framework.
Can we bring our own models?
Yes — MCP servers, direct-to-model, or your private endpoint. Swap in one click.
Open platform
Model Context ProtocolClaudePerplexityOpenAIGeminiAny LLM APIREST · GraphQL · WebhooksSalesforceSnowflakeYour homegrown apps via API gateway
Your team
This is not self-service. Your team is built in.
Founded by operators who spent decades inside enterprise software — building it, selling it, and watching companies drown in it. More than 100 combined years of enterprise transformation on the leadership team.
Matt Francis
CEO & Co-Founder
25+ years driving profitable growth; $2B+ sold and delivered; P&L ownership of $400M+ businesses.
Lauresa Escribano
Chief Operating Officer
25+ years of large-scale AI and enterprise transformation; shaped $2B+ in growth initiatives for Fortune 500s.
Carl Horton
Executive Vice President
25+ years in business transformation, CX modernization, Salesforce implementations, and AI-powered automation.
Keith Felker
Chief Revenue Officer
17+ years selling and solutioning at startups and Fortune 200 companies; builds sales organizations from the ground up.
Pick one. Ask it out loud.
Before we show you anything, we ask. Tell us which question is yours and one of the four of us — not an SDR — will reach out to set up a conversation and, if it fits, a free proof-of-concept.
01What is your real challenge right now?
02Where do your employees actually spend their day?
03Is your software working you — or working for you?