Free proof-of-concept
$0
Limited pilot, real use
Bring us one P&L line. We come back with the use cases that move it and a working pilot on your data — before you commit to a retainer.
Start here →Pricing · the Own model
One retainer.
No seats. No adoption tax.
Platform plus services under one SOW. Every tier includes the software; what changes is the depth of the team and the outcomes we commit to together.
Add everyone in the company. The price does not move when adoption does — that is the point.
- Security
- SOC 2 Type II
- Time to live
- Live in 30 days
- Pricing
- No per-seat licenses
- Ownership
- Code continuity after month 12
Included at every tier
The software is in the price.
- Herd: Work platform for your whole company — no per-user charge
- Setup, migration and integrations to Teams, Google, email and calendar
- Senior operators inside the retainer, not a separate consulting invoice
- Weekly platform enhancements for as long as you stay
- SOC 2 Type II posture, your tenant, your models — no training on your data
One contract, one accountable team, one number on the P&L.
Four ways in
Start free. Step up when the number moves.
Prove it on your own data first. Then pick the depth of team that matches the outcomes you want to commit to.
Core Platform
$10K /mo
Get the team live in 30 days
- Herd: Work platform
- Setup and migration included
- 40 hrs consulting / month
- Weekly platform enhancements
Core + Data
Most popular$25K /mo
Turn signals into decisions
- Everything in Core, plus:
- Herd: Data included
- 60 hrs consulting / month
- Platform code access
- 3 custom enhancements / month
Enterprise
$50K+ /mo
Outcomes we commit to together
- All Herd capabilities
- 120+ hrs consulting / month
- Identified business outcomes
- Platform code access
- Unlimited enhancements
CFO takeaway: Buy is OpEx and a year-one EBITDA hit. Build is OpEx plus overrun risk. Own is one SOW at roughly 50% of your current stack, with implementation work eligible for capitalization under ASC 350-40 (per ASU 2025-06). Confirm treatment with your auditor.
Side by side
What changes between tiers.
Not the software. Not the number of people who can use it. The depth of the team, the data layer, and how much we commit to.
| Included | Core Platform $10K /mo |
Core + Data $25K /mo |
Enterprise $50K+ /mo |
|---|---|---|---|
| Users | Unlimited | Unlimited | Unlimited |
| Herd: Work platform | Included | Included | Included |
| Herd: Data (account, contact and pipeline intelligence) | — | Included | Included |
| Setup, migration and integrations | Included | Included | Included |
| Consulting hours per month | 40 | 60 | 120+ |
| Platform enhancements | Weekly | Weekly + 3 custom / month | Unlimited |
| Platform code access | — | Included | Included |
| Identified business outcomes in the SOW | — | — | Included |
| Code continuity after month 12 | Perpetual internal-use license | Perpetual internal-use license | Perpetual internal-use license |
| Security and data | SOC 2 Type II · your tenant | SOC 2 Type II · your tenant | SOC 2 Type II · your tenant |
Consulting hours cover use case identification, workflow building, user change and analytics — the four services on the Services page. Pricing shown is monthly, before tax; final scope and outcomes are agreed in the SOW.
Buy · Build · Own
Buy locks you in. Build wears you out. Own is the third option.
You get about 80% of what you need on day one. We build the last 20% with you, inside the retainer. After twelve months you keep a perpetual license to use what we built together inside your business — so every renewal has to be earned, not enforced.
How Own works, in detail →Buy
Seat-based SaaS
- Per-user license that grows with headcount
- Separate implementation and admin bills
- AI add-ons priced by consumption, no ceiling
- Year-one EBITDA hit, OpEx forever
Build
Custom code
- Everything bespoke, everything late
- Consultants leave; the code doesn't finish itself
- Overrun risk sits entirely with you
- Security and tenancy bolted on afterwards
Own
One retainer
- Platform and people under one SOW
- No per-seat charge at any tier
- Live in 30 days, weekly enhancements
- Perpetual internal-use license after month 12
Questions CFOs ask
Straight answers on the money.
If yours isn't here, a founder will answer it within one business day.
Ask us directly →Is there really no per-seat charge?
None, at any tier. The retainer covers the whole company. We are paid for the outcome, so adoption is our problem to solve rather than a line on your invoice.
How does the free proof-of-concept work?
You bring one P&L line and the people who own it. We run a limited pilot on your real data, in your tenant, and show the use cases that move the line and what each is worth. There is no charge and no obligation to continue.
What do the consulting hours actually cover?
Senior operators doing the four things on our Services page: ROI-based use case identification, workflow building, user change and deep analytics. Not a help desk, and not a junior bench — the people who built the platform run it with you.
What happens after month 12?
You receive a perpetual license to use the applicable platform code inside your business. The retainer funds the people who keep extending it; if we stop earning it, you keep what was built.
Can we move between tiers?
Yes. Most clients start on Core or Core + Data after the proof-of-concept and step up when the next set of use cases needs more hours or committed outcomes. Tier changes are handled in the SOW at the quarterly review.
How fast are we live?
Thirty days from signature to the team working in Herd: Work, connected to Teams or Google, email and calendar. Then enhancements ship weekly.
Where does our data go, and who trains on it?
Your tenant, your region, your controls. Prompts and outputs are not used to train foundation models. Bring your own models through MCP or a private endpoint, and SOC 2 Type II evidence is available for your security review.
How does this hit the P&L?
One SOW at roughly half of a typical current stack, replacing separate license, implementation, integration and administration spend. Implementation work may be eligible for capitalization under ASC 350-40 (per ASU 2025-06) — confirm treatment with your auditor.
Prove it before you pay for it.
A free proof-of-concept on your own data, then one retainer that includes the software and the people. A founder replies within one business day.