Meet Our Team —
Work Smarter Together
Decades of experience transforming Fortune 500 enterprises and scaling startups. Our leadership team has orchestrated digital transformations across every major industry, bringing unparalleled expertise to revolutionize how you work.
25+
Years Experience
$2B+
Value Delivered
300+
Fortune 500 Clients
7
Industries Transformed
Leadership That Drives Innovation
Our executive team brings together world-class expertise in AI, enterprise transformation, and strategic growth to help you work smarter, not harder.
Matt Francis
CEO & Co-Founder
Dynamic executive and AI innovation leader with over 25 years' experience driving profitable growth and transformation at global scale. Matt has sold and delivered over $2 billion in value, specializing in P&L ownership of $400M+ businesses, strategic initiatives, and technology integration across multiple markets.
With an extensive track record of building high-performing teams and leading complex multi-million-dollar initiatives, Matt brings proven ability to assess market opportunities, architect differentiating offers, and implement performance-driven operational models that exceed business objectives. His expertise spans CEO leadership, global practice development, and product innovation, with deep experience orchestrating go-to-market strategies and managing cross-functional revenue streams for multinational organizations.
Lauresa Escribano
Chief Operating Officer
Dynamic AI and enterprise transformation executive with over 25 years of experience driving large-scale innovation, operational modernization, and business transformation across Fortune 500 organizations. Lauresa has helped shape more than $2 billion in transformational business growth initiatives, leading some of the most complex and novel enterprise challenges involving AI, customer transformation, intelligent operations, and next-generation business strategy.
With deep roots in strategic consulting, enterprise technology leadership, and executive transformation strategy, Lauresa is recognized for reimagining how organizations leverage technology to operate, scale, and serve customers in the digital era. Her expertise spans AI innovation, intelligent workflow orchestration, operational transformation, customer modernization, and enterprise execution, with a proven track record of architecting transformative strategies that redefine how global organizations operate, adapt, and compete.
Carl Horton
Executive Vice President
Executive Consultant and Vice President with over 25 years of experience leading business transformation, customer experience modernization, and enterprise technology solutions to realize business value. Carl's expertise encompasses Pre-Sales Engagement, Solution Development, Salesforce Cloud Implementations, AI-Powered Automation, Digital Strategy, and Loyalty Programs for Fortune 500 organizations.
Throughout his career, Carl has been instrumental in architecting and implementing large-scale digital transformations that drive measurable business outcomes. His deep understanding of enterprise technology combined with strategic business acumen enables him to bridge the gap between technical capabilities and business objectives, ensuring every initiative delivers tangible value to stakeholders.
Keith Felker
Chief Revenue Officer
A proven, top-performing SaaS professional with 17+ years experience selling and solutioning at startups as well as Fortune 200 companies. Keith brings a unique blend of entrepreneurial agility and enterprise sophistication to GetHERD's go-to-market strategy.
His track record includes driving explosive revenue growth at multiple SaaS companies, architecting complex enterprise deals, and building high-performance sales organizations from the ground up. Keith's deep understanding of both startup dynamics and enterprise requirements positions GetHERD perfectly to serve businesses of all sizes, from ambitious startups to global enterprises seeking digital transformation.
Our Track Record Speaks Volumes
From Fortune 100 enterprises to innovative startups, our team has transformed businesses across every major industry over the past 25 years.
Healthcare & Life Sciences
Transformed patient care delivery, clinical operations, and research processes for leading healthcare systems and pharmaceutical companies.
Financial Services
Revolutionized trading platforms, risk management systems, and customer experiences for global banks and investment firms.
Technology & Software
Scaled SaaS platforms, optimized development workflows, and accelerated digital transformation for tech giants and startups.
Energy & Utilities
Modernized grid operations, customer service platforms, and predictive maintenance systems for major energy providers.
Retail & E-commerce
Enhanced omnichannel experiences, supply chain efficiency, and customer loyalty programs for Fortune 500 retailers.
Manufacturing & Industrial
Streamlined production operations, supply chains, and intelligent workflows for global manufacturers and industrial leaders.
Join Us in Reimagining Work
We put People First, orchestrate with AI, and keep our Clients at the Center. If you're driven to eliminate app chaos and help professionals focus on high-value work, we'd love to meet you.