Strategic perspectives on AI orchestration, productivity transformation, and the future of professional work.
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Salesforce tech assessments in isolation are the wrong unit of measure—the only thing that matters is whether the platform is expanding cash-generating capability and defensible enterprise value. This value-first framework reframes Salesforce from a line item into a measurable EBITDA lever, prioritizing work that drives margin, growth, and valuation while ruthlessly reducing IT load.
Matt Francis
GetHERD Insights
Transformative strategies for the modern executive
Stop asking "Is our org healthy?" and start asking "What EBITDA-impacting outcomes are we getting, at what cost and risk?" A value-first framework that reframes Salesforce as a measurable contributor to margin, growth, and valuation—proven across an $8B enterprise with 13+ business units.
COOs must orchestrate five critical imperatives: embedding AI into workflows, enabling rapid process changes, centralizing operations in a unified hub, building enterprise knowledge graphs, and creating resilience against organizational churn.
Enterprises are awash in promising AI demos but light on durable business impact. A 4-stage maturity model—Experiment, Orchestrate, Operationalize, Industrialize—shows how to move from cool demos to production-grade, scalable AI.
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